The values that ICT bring to us is unlimited. It gives us the opportunities to get our freedom in many aspects of our life. To express our ideas, to interact with others, to get any services that we want, to develop ideas to be innovation and many other things that we can do. ICT is enabling us to get access to unlimited stored knowledge directory virtually anywhere and anytime. This blog is one of the example outcome of this technology.



Elisa Lumbantoruan

Personal Information

Date of Birth : July 19, 1960

Gender : Male

Religion : Christian

Address : Kompleks Perumahan Bogor Baru. Bogor

Marital Status : Married with 2 children

Current Position

EVP Finance & Group CFO – PT. Garuda Indonesia


Tertiary: 1979 – 1985 Bachelor of Science Majoring in Mathematics Bandung Institute of Technology


From Nov 2002 – October 2007 – Hewlett-Packard Indonesia.

President Director PT. Hewlett-Packard Indonesia

Country TSG General ManagerHewlett-Packard SEA Ltd.

Director PT. Hewlett-Packard Financial Services

From June 2002 – October 2002 – Hewlett-Packard SEA Ltd.

Position : Regional Director – Reporting to HP SEA MD

Responsibilities :Overall business management, revenue growth, profitability and marketing and go-to-market strategy for Industry Standard Server Business Unit Hewlett-Packard for SEA region

From August 1998 – May 2002 – PT. Compaq Computer Indonesia

Position :Marketing Director Reporting to President Director

Responsibilities : Marketing Communication (PR and Government Relation, Advertising, Events, Marketing Intelligent) Enterprise Business Unit Director (Product Management, Product Marketing, Channel development & Technical Support) Alliances Management, and acting as COO

September 1997 to August 1998 – PT. Digital Astra Nusantara

Position : Marketing Director Reporting to President Director

Responsibilities : Marketing Communication (PR, Advertising, Events) Product Management & Product Marketing Alliances Management Partner/Channel Management Technical Support

February 1995 to August 1997 – Oracle Systems S.E.A. (S) Pte. Ltd., Rep. Office

Position : Country Alliances Manager Reporting to Country General Manager

Responsibilities: Managing Accounts and Alliances in Government Sector, Utilities & Transportation. Alliances Program & Marketing MarketingTraining & Education

Products: Oracle Products & Services

July 1992 to February 1995 – PT Digital Astra Nusantara

Position : Sales Unit Manager Reporting to Sales & Marketing Director

Responsibilities: Sales management for Financial Industry

Products: Digital Computer Hardware, Software & ATM

February 1989 to June 1992 – P.T. Cipta Arta Graha Informasi

Position: Sales Manager

Responsibilites: Sales management

Products: Digital Products, Olivetti Products, Winter Partners, Computron, Printronix Printers

March 1986 to January 1989 – P.T. Astra Graphia

Position: Account Manager

Responsibilities: Account management for Financial Industry

Products: Digital Products, Printronix Printers, ISC

August 1992 to July 1993 – Indonesia Institute Technology (ITI) – Serpong,

Position: Part – Time Lecturer.

Responsibilities: Lecture of Computer Science

July 1981 – July 1984 – SMAK II BPK Pasir Kaliki


Position: Part – Time Teacher

Responsibilities: Mathematics & Counselling Teacher

August 1980 to June 1981 – Bimbingan Test Villa Merah – ITB

Position: Part – Time Teacher.

Responsibilities: Mathematics Teacher

August 1984 to February 1986 –


Islamic University (UNINUS)


Position: Part – Time Lecturer.

Responsibilities: Lecture of Computing

August 1984 to February 1986 – INTEN – BANDUNG

Position: Part – Time Lecturer.

Responsibilities: Lecture of Computing

August 1985 to February 1986 – STKTI – Jakarta

Position: Part – Time Lecturer.

Responsibilities: Lecture of Computing


  1. Elisa has attended various Business, Marketing, Salesmanship, Financial management, People Management, Strategic Planning, Leadership and Senior Management Courses, both local and global
  2. Elisa has been invited to be a speaker in International/Local Seminars and interviewed by media in the area of ICT, e-Commerce/Internet, leadership and management in general.
  3. Elisa has been selected as CEO of the Year by Kapital Magazine in year 2004 for IT category.
  4. Married with Joice Arta Rouli Butarbutar with 2 daughters, Josephine (9) and Jessica (7).
  5. Sport : Golf and Swimming


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